We’re just really into housewares.
Our Family of Brands
Tools & Gadgets
Designed with the gourmet cook in mind, Touch™ by Good Cook® is an innovative line that is ergonomical and offers more multi-functions and features than any other kitchenware brand on the market today.
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A timeless brand, Betty Crocker® kitchenware is a line of “must have” tools for today’s home cook. From measuring cups to cake decorators, this is a brand that promises possibilities in kitchen.
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A premium brand since 1968, Bonny® kitchenware is still on the forefront of design and performance. With options including soft-touch and stainless steel, Bonny offers an unmatched selection for more-discerning gourmets.
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T-fal products deliver a total and rewarding experience, particularly when it comes to cooking. They are up-to-date, often trendy. They blend into your life and home. They stimulate desire and are easy to use. Ideas you can’t live without.
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As the #1 brand in tools & gadgets, Good Cook® is what real cooks across America use everyday. With a reputation for quality, reliability and value, count on Good Cook® for innovative products that incorporate the latest materials, ergonomic design and time-saving features.
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Any way you slice, core or zest it, Profreshionals™ have a fresh appeal. From produce to meat to seafood, these fun-to-use, bright colored tools are durable, stylish and ergonomic, making food prep easy and safe.
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Cookware
Good Cook® offers a selection of sets and open-stock cookware available in nonstick, stainless or cast iron varieties. All feature the ultimate in design and quality.
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The Bialetti brand captures the soul of the Italian kitchen – from its world-famous stovetop coffee makers to its innovative ceramic nonstick cookware. Bialetti began in Italy over 80 years ago, and today is a leading brand around the world.
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With our long-held belief that food is the universal language that connects everyone, we strive to instill Chef Emeril’s dynamic career knowledge into every Emeril Lagasse product, so that the consumer can have a fun and rewarding cooking experience.
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Cleaning
For over 100 years, homemakers have relied on Clorox branded products to clean and disinfect their homes. Since 2004, Clorox antibacterial cleaning tools help consumers clean and disinfect in style.
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With the environment in mind, Twist sponges and scours are manufactured with 100% plant- based products and provide our consumers with sustainable cleaning alternatives. Made from such plants as hemp, agave, and loofah, all Twist products are eco-friendly and 100% biodegradable.
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This line of kitchen clean-up essentials includes sponges, scrubbers and brushes that carry the name and consumer appeal of Procter & Gamble’s #1 brand of dishwashing liquid to stand out in the cleaning aisle.
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Leveraging a name synonymous with home cleaning for over 50 years, this program of brooms, mops and scrubbers features the Magic Eraser Mop - the #1 seller in America.
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Serving all retail channels of distribution across the USA and Canada, Butler offers a comprehensive program of cleaning supplies in a wide range of quality and pricing options.
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Through innovation and passion, we design stylish functional products to make your home a more beautiful place.
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Bakeware
Introduced in 2001, Good Cook® bakeware is now leading the category. Featuring heavy-weight steel and durable, metal- utensil-safe nonstick coating, home cooks trust our best-in-class bakeware for everyday meals.
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Sprinkled with a touch of thoughtfulness and a dash of innovation, we gave the Sweet Creations brand an unexpected edge against the competition--because everything is better with sprinkles!
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Since it’s invention, the Airbake brand has always been “The Original Insulated Bakeware”. The go to cookie sheet for most households, Airbake continues to provide the best baking results every time.
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Trusted for decades, inspiring memorable moments for today's generation of bakers, the Betty Crocker® name gives this line of quality bakeware instant consumer recognition and appeal.
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Our mission is to offer consumers ingenious products to make cooking and baking simpler and more rewarding. T-fal’s history is marked with world-class innovations.
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Our Family of Brands
Tools & Gadgets
Bradshaw ships over 150 million kitchen tools and gadgets each year under national and private label brands. We produce and market over 400 items with new items being added throughout the year. From peelers to can openers to whisks, Bradshaw has the most complete assortment available with the broadest range of designs, materials and price points.
Cookware
Bradshaw is a resource for high quality, stainless steel, nonstick aluminum, and cast iron cookware. Products include sets and open stock, as well as specialty items such as roasters and griddle pans. We utilize state-of-the-art manufacturing and coating processes to provide cutting edge features in heat distribution and longevity.
Cleaning
We’re the fastest growing cleaning tool supplier in the industry. With over 55 years of experience in the cleaning tool arena, we produce a broad selection that includes cleaning wipes, mops, brooms and brushes.
Bakeware
Bradshaw leads the market in the metal bakeware category. We design and source a wide variety of metal nonstick, silicone and ceramic bakeware products. Our assortment includes cookie sheets, roasting pans, cake pans, muffin pans, loaf pans, and more.
